Mission

Radically simple. Thoughtfully designed. Planet-friendly.

We're an eco-friendly product company striving to fill your lives with sustainable alternatives to the products we use and throw away all too often. So far, we've reimagined some of biggest plastic-producers in our bathrooms—toothbrushes and toothpaste—but we're just getting started. Join us on our journey to build out the ultimate eco-friendly, impact-conscious product line.

Our mission is to tackle plastic waste and deforestation head on with thoughtful materials like bamboo, glass, and recycled cardboard as simple solutions to our plastic-filled daily routines.

Our packaging is made of 100% post-consumer-waste material. It's curbside recyclable and fully biodegradable in landfills so we can stay kind to the Earth as we deliver products to your door. 1% of your purchase goes toward carbon offsets, further helping to ensure your order is as environmentally friendly as possible, even with carbon-producing activity like shipping. 

Skip the hassle of hunting down sustainable alternatives yourself. Set a monthly subscription on products that need to be restocked, like toothbrushes and toothpaste, and rest easy knowing you'll always be stocked with the essentials. 

We hope you enjoy our products and knowing that your daily routine just got way more sustainable. Together, they form the basis of an eco-friendly routine that just makes sense—a green ritual.